Real case · CambiaTuNeumático.com

The most complete tire e-commerce in Chile: 15,000+ SKUs, 18 brands and over 100 integrated workshops.

12+ years creating, operating and scaling a unique model in LATAM. This is not a theoretical study: it is a real e-commerce with a deep catalog, dynamic pricing, integrated workshop network and complete operational execution. Today, we make this model available to manufacturers and importers who want to build or strengthen their digital channel in Latin America.

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Catalog: the core asset of the CTN model

15,000+ real SKUs

Full technical specs: measurements, UTQG, load index, speed index, pattern, usage, noise, efficiency, braking and more.

18 integrated brands

Catalog curated and optimized over 12+ years of real operation.

Advanced search engine

Search by size, vehicle, usage, performance, budget and more.

Value for manufacturers & distributors

  • Instant onboarding with 15,000+ structured SKUs.
  • Pricing, demand and rotation insights by size and region.
  • Coverage diagnostics by country or distributor.
  • Gap identification by width/profile/rim and vehicle type.

Real operation · 12+ years running this model

100+ integrated workshops

Synced calendar, standardized protocols, SLAs and complete traceability.

Dynamic pricing

Automated pricing logic by brand, season, region and competitiveness.

Logistics & post-sale

Stock integration, demand forecasting and customer follow-up.

Processes behind the CTN model

CTN is not just a website — it is a full operational chain that begins with catalog governance and ends with customer repurchase. This is the operational flow we run at 5W.

Step 1

Branding, architecture and value proposition

We define how CTN is positioned in the market: service promise, messaging, site structure, and the B2B2C model that connects manufacturers, distributors and workshops with the final customer.

Step 2

Catalog build & governance (15,000+ SKUs)

Centralizing measurements, load & speed indices, usage, patterns, equivalents and advanced attributes.

Step 3

Dynamic pricing, stock & availability

Pricing rules by brand, category, region and season aligned with real stock and conversion.

Step 4

Marketing & performance

Performance campaigns, remarketing and content strategies that drive traffic to targeted categories.

Step 5

Purchase flow & installation booking

Full online flow: tire selection, workshop booking, date & time selection and online payment.

Step 6

Workshop execution & service experience

Standardized installation, alignment and safety procedures with monitoring of service quality and NPS.

Step 7

Post-sale, satisfaction & repurchase programs

Satisfaction surveys, claims follow-up, rotation reminders and repurchase campaigns based on estimated mileage. All this information feeds lifetime value models by customer and brand.

What we deliver as 5W

From strategy to complete monthly operation.

Specialized e-commerce for your brand

  • Full digital channel development.
  • Workshop & dealer integration.
  • 15,000+ SKU ready-to-use catalog.

Monthly operation

  • Omnichannel campaigns.
  • Inventory & pricing management.
  • Logistics, CX & post-sale.

LATAM model

  • Pilot → optimization → scale.
  • Multi-catalog, multi-brand, multi-country.
  • Executive regional dashboard.

Bring this model to your brand

A proven model with a unique catalog and 12+ years of real operation.

Schedule a meeting Learn more about 5W